AI site generators explained: from a few questions to a draft

An AI site generator turns a short description into a full first draft: pages, text, pictures and a design. You answer a few questions, wait, and get something to edit. It's a starting point, not a finished site.

The usual steps

The details differ by maker, but the pattern is similar. WordPress.com says you describe your site and its agent builds a designed website without coding¹.

Here's its process, as its help page lays it out¹. You choose a domain and a plan. You describe the site. The agent asks a few questions, then shows a site brief to review and change. You can add or remove pages before the build starts. Building takes several minutes.

Wix works as a chat. Its builder asks a series of questions about your preferences, such as design style and required features, then creates a site². You can change parts of the result, or regenerate and make a totally new site².

Squarespace offers three routes: a step-by-step builder, AI-made templates, and a ChatGPT-based route. All three generate text and images and choose style settings from your prompts³.

What goes in decides what comes out

The builder only knows what you tell it. WordPress.com says your instructions should cover what the site is about, its name, the colours and styles you like, and the content you want¹. A vague description gets a vague site.

Detail helps. "Bakery" gives a generic result. A line about what you sell, where, and who buys it gives the model more to work with.

What you must fix

A first draft is made from patterns. It doesn't know your real prices, hours, staff or address. Check each of these on every page.

• Any text that states a fact about your business
• Pictures, which may be stand-ins rather than your own work
• Contact details and the page menu
• Sample content the builder added to fill gaps

That last point is concrete on stores. WordPress.com says its agent can build a store with sample products, and tells owners to replace the sample products with their own¹.

Squarespace tells users to review all generated content carefully³. Google has a warning of its own. A pile of pages that give readers nothing new can fall foul of its spam policy⁴.

Before the site goes public

WordPress.com says a new AI-built site starts in Coming Soon mode, so only you can see it until you launch it¹. Use that time. Read every page as if you were a customer, then fix what's wrong.

Not every maker includes this for free. WordPress.com says building with its agent is available on all paid plans¹. For other makers, the pricing guide on this site shows where to look.

Then you can look at the parts in more detail: the text writer, the image tools and the search-text helpers.