AI helpers for titles, descriptions and alt text in builders

Search-text helpers fill in the small pieces of text that sit behind a page: the description that may show in search results, and the alt text on pictures. The builder suggests, you approve. The skill is in checking.

Three small texts

A page title is the headline of the page in a browser tab and in search results. A meta description is a short summary written for search engines. Alt text is text that describes an image. It helps people who use screen readers, and search engines use it too¹.

What the helper does

Squarespace's SEO report tool scans the site and flags pages that have no description, and images that have no alt text. You click Add metadata or Add alt text to review AI-generated suggestions, then regenerate, edit or save them². The help page for alt text says the tool suggests descriptions you can review, edit and save³.

It has limits, and they matter:

• It scans image blocks, gallery sections and auto layout sections, but not images added to collection items².
• You need a Brand Identity first, and the feature is only for Fluid Engine sites on version 7.1².
• It won't flag a missing title or description where you've removed the title format variables, or set an SEO title without a description².

So a clean report doesn't mean every picture has alt text. Spot-check the rest.

What Google does with it

Don't expect your description to appear word for word. Google says snippets are automatically created from page content. It sometimes uses the meta description if that describes the page more accurately⁴.

That's not a reason to skip them. Google advises a unique description for each page, rather than the same text everywhere⁴. An AI helper that fills every page from one template can undo that.

Alt text: check it against the picture

Google calls alt text the most important attribute for image metadata. It warns against stuffing alt text with keywords, which may make a site look like spam¹.

A tool that writes alt text from keywords, rather than from the picture, can slip into that trap. Look at the image, read the suggestion, and ask whether a person who can't see the image would understand what it shows.

Good alt text is plain: "Baker lifting a tray of loaves from an oven." A weaker one reads like a search phrase.

Review it like any other text

Google's advice says its fact-check rule covers metadata such as titles, descriptions and image alt text, not just body text⁵. A description that promises something the page doesn't contain is worse than a blank one.

Check these before saving:

• Does it describe this page, not the whole site?
• Is every fact in it true today?
• Does it promise anything the page doesn't deliver?
• For pictures, does it match what's actually in the image?

Wix and WordPress.com handle search text in their own ways, and menus change. Look in your builder's help pages for the current steps. The text writer page covers the checks for longer copy.